She-J

The Steve Show began in January 2007 on BBC's 6Music with DJ Stephen Merchant and various male friends of his, including Dan, Harry, and Rufus. After the show had been on the air for 2 months, Steve acknowledged the "laddish" nature of the banter and put forward a request for women to send in tapes and mp3s of themselves if they wanted to join the boys on the air.

Steve asked his co-hosts and listeners to suggest a good title for the search, Steve's cheeky ideas including "Bird Idol" and "Fem Academy." When Rufus was put on the spot for a title he eeked out "...Skirt!"

The contest became known as "The Search for a She-J," using the suggestion of Pilkipedia forum member Simon Bell.

Friend and co-presenter Harry attended an HR conference several weeks into the search where he learned that a request for a specific gender may actually be considered illegal.

Recordings from approximately 12 females were played on The Steve Show with varied reaction from audiences. Four women were brought into the studio to audition on-air and ultimately selected as the new female DJ in June 2007 was Sammy T. Dobson.